Target Group-Optimized Publishing

SiteFusion, MORESOPHY, and Kohl Consulting at a digital event by Digital Publishing Report

On May 25, 2022, at 10:00 a.m., an exclusive and free online event on target group-optimized publishing will take place.
Christian Kohl (Consultant & Project Manager, Kohl Consulting), Prof. Dr. Heiko Beier (Managing Director, MORESOPHY), and Thomas Weinberger (Managing Director, SiteFusion) will demonstrate how publishing can be tailored to specific audiences through the targeted use of artificial intelligence and CMS systems. The digital event is divided into three presentations:

Kick-off Presentation (Christian Kohl): Target Group Optimization and Topic Scouting – How Are Publishers Using AI?

  • How can artificial intelligence be used for target group optimization and topic scouting?
  • What are the advantages—and is it truly profitable?

MORESOPHY Presentation (Prof. Dr. Heiko Beier): Hand in Hand with AI – How to Engage Your Audience with Tailored Content

  • How can you direct your target audience’s attention to your products?
  • How can AI help decide which content is worth investing in?
  • How can products be made agilely adaptable to the needs of the audience?

SiteFusion Presentation (Thomas Weinberger): Customer-Centric Content Management – How Precision Publishing Boosts Customer Loyalty

Thomas Weinberger will provide insights into SiteFusion’s capabilities, answering key questions such as:

  • How can publishers profitably leverage their knowledge about their target groups?
  • How can they respond quickly and flexibly to changes in demand—and which tools are essential for that?
  • Which channels can be served with individualized products?

The speakers will be available for a lively exchange with the audience during and after the talks. Don’t miss this opportunity to learn how to prepare your content for target group-optimized publishing.

Are you working in content management, IT, production, manufacturing, product management, digital strategy, editorial, or part of executive management?

Secure your free ticket now: https://digital-publishing-report.de/2022/05/01/kostenloses-webinar-zielgruppenoptimiertes-publishing/

Thomas Weinberger
Managing Director, SiteFusion GmbH

As managing director, Thomas Weinberger is responsible for commercial operations at SiteFusion. A business graduate with a focus on business informatics, he has been advising clients and integration partners for 15 years on selecting and implementing leading content management and workflow solutions for publishers.

Christian Kohl
Consultant & Project Manager, Kohl Consulting

Christian Kohl is an independent consultant and project manager supporting publishers and IT companies with all things digital. His current projects focus on content and e-commerce platforms, content and workflow management, and the application of AI methods in publishing processes.

Prof. Dr. Heiko Beier
Managing Director, MORESOPHY

Heiko Beier is a professor of international media communication and founder of MORESOPHY, a pioneer in cognitive computing and artificial intelligence since 2001. As an expert in cognitive business transformation, he supports companies across industries in designing and implementing digital business models based on smart content technologies.