Under the title “More creative freedom through standardized processes”, Barbara Scheuer and Susanne Senz from the Penguin Random House publishing group describe their experiences with SiteFusion, our central content management system, in DPR Magazine.
Since the full system integration was completed at the beginning of 2023, over 40 publishers are now working with standardized processes and uniform nomenclatures. The result: a noticeable boost in efficiency thanks to clearly defined processes and genuine data sovereignty. Thanks to precise metadata classification, everyone involved has access to up-to-date production and print data at all times – regardless of time and location.
A service portal seamlessly links internal departments and external service providers and enables the automated generation of viewing PDFs. Scattered individual files have given way to a central platform, error rates are reduced and substitutions during periods of illness or vacation are made much easier.
Carefully supervised change management in small training groups has successfully dispelled initial skepticism. Personal support and continuous training ensured a high level of acceptance and all users were taken along step by step.
The successful introduction of SiteFusion lays the foundation for further digital innovations in book production and enables us to be even more flexible and creative in the future.
We would like to thank the Penguin Random House publishing group for the trust they have placed in us and the excellent cooperation – we are delighted to be mentioned and look forward to driving forward the digital transformation in book production together!
The entire interview is available at https://magazin.digital-publishing-report.de/de/transformation-und-strategie/cms-einfuehrung/cms-text